Great menus do more than list dishes—they guide choices. With a few smart tweaks, you can lift your average ticket without compromising guest trust.
Highlight Stars and Workhorses
Use subtle badges or frames to draw the eye to high-margin favorites. Keep counts tight—too many “specials” dilutes impact.
Trim Decision Fatigue
Group items clearly, keep descriptions tight, and avoid near-duplicates. Fewer, clearer options speed ordering and reduce second thoughts.
Price for Psychology
Drop currency symbols, use price “ladders,” and anchor categories with one premium item to make the rest feel more attainable.
Bundle the Experience
Create value meals and pairing suggestions. Starters + mains, mains + drinks, desserts as an add-on—put the thought in for the guest.
Use Real-Time Data
Rotate spotlights based on inventory and performance. If an item lags, test placement, copy, or pairings before deleting it.